Media Release

BE.NUTRIENTS LAUNCH SITUATIONAL SUPPLEMENTS FOR A ONE-NIGHT-STAND OR A LONG WEEKENDER

EAT, SLEEP, RAVE, RECUPERATE 

Festival Fitness Key to Avoiding A Hangover & Preventing A Sicky 


MEDIA RELEASE: Be.nutrients has today launched a new range of supplements designed to mentally and physically prepare you for ‘the one night stand’, a festival, or ‘a long weekender’. 

Whether a big night out is on the cards, or a three-day bender is on the agenda, Be.Nutrients have produced the world’s first situational supplements to detox and reinvigorate the body pre and post-event.

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Nutritionist, Sophie White (BHsc), an advocate for evidence-based nutrition, worked closely with entrepreneurs, Harry Morrison and Elliot Cohen on the finished product. The Australian made capsules are crammed full of vitamins, minerals, amino acids and plant extracts, hand-chosen for their remedial benefits.  

Harry Morrison, Co-Founder, Be.Nutrients comments, “A dance marathon is a rigorous workout. When it’s fuelled by booze and very little food of nutritional value, there will be consequences.  Alcohol consumption can cause anxiety, dehydration and impact sleep. A shortage of shuteye then compromises the immune system. Muscles will be weary and tired. Being festival-fit can make all the difference when it comes to the aftermath.” 

Be.Nutrients range of supplements are designed to be taken both pre and post-event as a preventative measure and to alleviate symptoms. 

PRE: all the minerals required to pep you up and keep you going strong all day long. 

  • Vitamin C (Ascorbic Acid): A good source of energy and immunity.  The strong antioxidant is also crucial to liver detox.  

  • Magnesium: Is needed in the body for energy production, nerve conduction and muscle relaxation. 

  • Zinc: Zinc aids the enzymes involved in the breakdown of alcohol by the body and is an essential mineral that benefits immune and digestive health.  

  • Olive Leaf Extract: Traditionally used in western herbal medicine to relieve mild fever and immune-boosting properties. 

  • L-Theanine: is known for its antioxidant properties and promotes overall good health, relaxation and cognitive function.  

  • Echinacea: Echinacea has properties that enhance and strengthen the immune system and is used to fight infections, particularly the flu and the common cold.


POST: rescue, revive and reinvigorate the mind and body after a night or weekend of excess. 

  • Vitamin C (Ascorbic Acid) 

  • Magnesium

  • 5-Hydroxytryptophan (5-HTP): Helps raise serotonin levels, which supports a positive mood, healthy sleep and decreases stress.  

  • L-Tryptophan: an essential amino acid vital to serotonin production.

  • Vitamin B mix: B vitamins are essential building blocks of the body and assist in keeping it in good health. This combination of Vitamin B (1, 2, 3, 6, 7, 9, 12) aims to prevent or treat vitamin B deficiency due to poor diet, illness or excessive alcohol consumption.

  • Valerian Root Extract: is best known for its capabilities of inducing and supporting sleep. Valerian is also known for aiding with general tension, body aches and headaches. 


Elliot Cohen, Co-Founder of Be.Nutrients comments, “Health is our number one priority but the toll of working relentlessly hard Monday to Friday, can lead to a Saturday night blow out or a full-scale weekend of debauchery. We are often guilty of being complacent about good health until its compromised, yet our bodies are more likely to cope with the demands, temptations and stressors placed on the mind and body if we are primed for action.” 

  • The One Night Stand: One dose (two capsules) of PRE- and POST - $10

  • The Weekender: Three doses (six capsules) of PRE- and POST - $25

  • The Long Weekender: Four doses (eight capsules) of PRE- and POST - $32

  • The Festival Pack: Five doses (10 capsules) of PRE- and POST - $35


Single PRE- or POST in various sizes: 

  • Three doses (six capsules) - $15

  • Four doses (eight capsules) - $18

  • Five doses (10 capsules) - $20 


Harry Morrison, Co-Founder of Be.Nutrients comments, “Balance is absolutely key. We all know it’s important to stay fit, get plenty of sleep and eat healthily, but sometimes this goes out the window when we socialise and indulge in some of life’s temptations. In this fast-paced world, there’s no time for downtime so Be.Nutrients have come to the rescue with a unique formula to combat self-inflicted symptoms.” 

Free shipping Australia wide for all orders over $30.   More situations on the way. To find out more visit benutrients.com.au.

Notes to editors:

For further information, images and interview requests contact: 

Be.Nutrients contact@benutrients.com.au 0455 573 983

About Be.Nutrients:

Be.Nutrients is the world’s first situational supplement supplier, providing the highest quality capsules, free of fillers and additives. Made in Australia. 100% vegan, free from soy, gluten, corn and sugar. All packaging and postage is 100% biodegradable and carbon neutral. 

The festival range, which includes the single-use ‘The One Night Stand’ and the three-day festival edition ‘The Long Weekender’ are designed to keep the mind and body festival fit and alleviate the symptoms of a big night out or marathon dance-floor session.  

About Harry Morrison

Harry has always been committed to and passionate about health and nutrition.  Harry is a qualified paramedic and experienced event first responder. Having completed a degree in Clinical Practice, Harry then went on to work in the health and social services sector working with at-risk young people; as a Senior Alcohol and Other Drug Support worker.

About Elliot Cohen

Elliot is an avid music festival-goer and has travelled to five continents chasing the festival circuit. Through this he’s experienced the ups and downs of festival culture - a major down being the effect music festivals can have on one’s health. Along with a passion for the industry, a keen interest in health Elliot has a double degree in Advertising and Business Marketing.

 

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